About
A small,
patient
practice.
I What this is
Solstice Domains is a small, independent brokerage operated from Austin, Texas. It keeps a portfolio of eleven names — no more, no less — and sells them one at a time to the people who will actually use them.
Most domain brokerages run on volume. Thousands of names, relentless drip outreach, auto-generated landing pages that all look the same. That model works for them; it does not produce thoughtful transactions. Solstice operates on the opposite principle. The list is small because every name has been chosen — each one evaluated for market fit, trademark posture, and the kind of buyer who would benefit from owning it.
When a prospective buyer reaches out, the conversation starts at a human scale. No drip campaigns. No manufactured scarcity. The asking price is published on this site and on the marketplaces where the names are listed; offers below asking are welcomed and considered on their merits. If the name fits what you're building, we'll find a number that works.
II How domains get chosen
The four filters.
Before a name enters the portfolio, it passes through four screens. A name that fails any of them doesn't get listed, full stop. Most names we evaluate don't make it.
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Pronunciation and memorability. If you have to spell it out on a phone call, it's a liability. Names should survive being heard once and written down from memory.
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Trademark posture. Every name is run through USPTO and EUIPO searches before listing. Any live mark on a similar name in an overlapping class is disqualifying — we don't list names that could be cease-and-desisted the week after a sale.
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Exact-match semantics. The name should describe a real category or product. Made-up phonetic coinages — the kind that require a $50,000 ad spend to explain — don't make the list. Domains here describe the thing they'd be used for.
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Extension discipline. .com first; premium alts (.art, .site, .space) only when they're a clean second best, and usually paired with the .com. No speculative TLDs, no four-letter soup.
III How transactions close
Every sale routes through a trusted escrow service — GoDaddy, Afternic, or Escrow.com. Funds are held, the domain is transferred, funds are released. The buyer and seller never need to trust each other directly; the escrow agent handles that.
There is no wire-race, no crypto, no "send the money first and I'll send the transfer code." The process is deliberately boring, and that is the point.
On pricing
Prices reflect a defensible valuation — GoDaddy's automated appraisal, comparable sales in the same semantic category, and a reasonable multiple for names with pronunciation, memorability, and extension fit. Some names sit at a discount because their category has shallow demand; others command a premium because the phrase is rare and the extension is exact. The prices are honest estimates, not negotiating anchors. Offers below asking are read, considered, and often accepted.
IV By the numbers
Small on purpose.
V Who's behind this
Evan McMillan. Austin-based. Solstice Domains is operated quietly on the side of a full-time role — which is part of why the list is small.
Background in software engineering and systems design. The brokerage is run the way an engineer would run one: slow, documented, procedural, with every outbound and inbound logged, every decision recorded, and every transaction reconciled. When you write, the reply comes from a real person, typically within a business day. When a deal is in motion, you'll get a clear status, a clear next step, and a clear timeline.
No assistants, no junior reps, no handoffs. One operator, small surface area, full accountability.
"The right name makes the rest of a brand easier. The wrong one makes everything harder."
VI Get in touch
If one of the names fits, write.
Include the domain in the subject line. Typical reply within one business day.
sales@solsticedomains.com